Through the centuries, Malaysia has steadily evolved from being a major stopover centre for the ancient Eastern spice route, to emerge as today's world-renowned melting pot gastronomic delights - reflecting the country's colourful history, diverse cultures and rich traditions.
Spices remain an integral part of Malaysian cooking even today. Yet, the process of preparing traditional and authentic Malaysian dishes from scratch can indeed be a complicated and time-consuming affair. Modern lifestyles have significantly changed many consumers' eating habits, where eating out has become the norm and nutritional considerations for food have regrettably been compromised.
Brahim's, an established Malaysian household brand, was created to address the needs of today's consumers for authentic, tasty and nutritious meal solution that can be easily be prepared at home.
Hygienically processed and carefully sealed in conveniently packaging materials, Brahim's products are painstakingly made from traditional recipes, promising consumers hassle-free cooking and a delightful dining experience. |
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Datuk Ibrahim Hj Ahmad Badawi is the founder and now the Executive Chairman of Dewina Holdings Sdn Bhd. He holds a Masters degree in Food Technology (1974) and a Diploma in Agriculture (1969).
A former lecturer and a founding member of the Faculty of Food |
Science and Biotechnology, University Putra Malaysia and subsequently the Head of Corporate R & D at a public company, Datuk Ibrahim has wide experience in food and agro-based industries and had been involved in various professional organizations holding posts such as National Representative to the UNESCO Regional Network for Basic Sciences (1978-1980), Secretary-General of Asean Federation of Food Processing Industries (1983-1984), Member, International Standards Committee SIRIM (1983-1985), Council Member of Malaysian Microbiological Society (1978-1980) and Malaysian Institute of Food Technology (1980-1983), besides sitting on various state and federal advisory bodies.
Datuk Ibrahim founded Dewina Food Industries in 1986 and has since been honoured with the 'Anugerah Usahawan' (Entrepreneurship Award) in 1993 and with a Datukship in October 2002. |
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